Get ready for a game-changer! The future of business is here, and it's all about the Agentic Enterprise.
At the recent Agentforce World Tour Sydney 2026, over 10,000 attendees witnessed a paradigm shift. Leading organizations like Xero, Fisher & Paykel, and Australia Post are embracing this new era, where humans and AI agents collaborate to drive customer success.
Leandro Perez, SVP & CMO of Salesforce ANZ, puts it bluntly: "AI is no longer a matter of belief; it's about execution. We're leaving behind standalone tools and entering an era where Agentic Enterprises thrive. It's not about waiting for the next big model; it's about integrating AI into workflows swiftly to drive tangible growth and impact."
But here's where it gets controversial... Perez challenges traditional thinking, suggesting that the goal for Australian organizations should be to move beyond experimental tools and create a unified system. A system where people, data, and AI agents work in harmony, transforming intelligence into action.
The event featured a lineup of Agentblazers, pioneers in AI-driven business transformation. Their stories are inspiring. For instance, DonateLife Victoria is using Agentforce as a clinical support tool. Tony Holland, General Manager, shares, "Every minute saved is a chance to save a life. By deploying a secure agent, we've reclaimed critical care time, turning manual searches into an instant process. It's not just efficiency; it's a life-saving capability."
Zurich Australia is also on board, redefining modern insurance. Jacqui Lennon, Chief Technology and Transformation Officer, explains, "With Agentforce, we've automated tasks like processing death certificates, turning a days-long process into an instant service. This allows our teams to focus on providing empathy and support when our customers need it most."
And this is the part most people miss... The transition to trusted AI is crucial for marketers too. Research from the Salesforce State of Marketing report reveals that while 86% of ANZ marketers agree AI is raising customer expectations, nearly two-thirds are struggling to keep up with these changing behaviors.
Salesforce is committed to supporting AI skills development and innovation in Australia. They've invested in new resources, expanded offices in Canberra and Melbourne, and deployed Forward Deployed Engineers to help organizations move from AI pilots to production. Additionally, they've launched their largest employee volunteering initiative, dedicating 10,000 hours annually to AI skills training partnerships with higher education and not-for-profit organizations.
The 1-1-1 philanthropic model has seen Salesforce deliver over 437,000 volunteer hours, $19.6 million in grants, and provide free and discounted technology to over 2,800 not-for-profit customers in Australia and New Zealand. One such organization is DV Safe Phone, a charity that repurposes mobile phones for domestic violence victim-survivors. Ashton Wood, CEO and Co-Founder, shares, "Technology is vital in supporting DV victims. The Salesforce platform and their support have helped us overcome bottlenecks, ensuring timely and accurate support for those in need."
So, what do you think? Is the Agentic Enterprise the future of business? Are we ready to embrace AI as a collaborative partner? Share your thoughts in the comments below!
